Bus Shelters Shouldn’t Depend on Advertising Revenue

The City of Los Angeles is currently developing a new bus shelter and street furniture contract as its existing agreement nears expiration.

While much of the discussion has focused on contract details, digital advertising, and street furniture design, we believe a more fundamental question deserves attention:

Why does Los Angeles continue to rely on advertising revenue to provide basic amenities for bus riders?

For the past 20 years, the City’s bus shelter program has largely been tied to a business model in which shelters are funded through advertising. Yet this approach has consistently fallen short. Despite promises of expanded shelter coverage, Los Angeles still has hundreds of bus stops without shade, seating, or protection from the elements.

As the City considers a new contract, Investing in Place joined Los Angeles Walks, People for Mobility Justice, ACT-LA, and the Natural Resources Defense Council in urging policymakers to focus on community needs rather than revenue generation.

We recommended that the City:

  • Prioritize the needs of people walking, rolling, and riding transit.
  • Install shelters where riders need them most.
  • Reduce reliance on advertising revenue.
  • Reinvest any revenues generated into communities most impacted by unsafe public spaces.
  • Set ambitious targets for bus shelter installation and maintenance.

Bus shelters are not simply street furniture.

They are part of the transportation system.

As Los Angeles experiences hotter temperatures and more extreme weather, shade and seating become increasingly important public amenities, particularly for older adults, people with disabilities, and transit riders who may spend significant time waiting for a bus.

The current Sidewalk and Transit Amenities Program continues to assume that advertising revenue will fund much of this work. Yet the previous contract generated relatively little revenue while leaving many communities without adequate shelter coverage.

This raises an important question: if Los Angeles can fund streets, freeways, rail projects, and other transportation investments, why are bus shelters still treated primarily as advertising opportunities rather than essential transportation infrastructure?

A world-class transit system requires more than buses. It requires safe, comfortable, and accessible places to wait.

As the City moves forward with a new contract, we hope policymakers focus not only on revenue potential, but on how bus shelters, public toilets, shade, and other amenities can better serve the people who rely on them every day.

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Estolano Advisors

Richard France

Richard France assists clients with strategic planning, visioning, and community and economic development. He is a strategic planner at Estolano Advisors, where he has been involved in a variety of active transportation, transit-oriented development, climate change resiliency, and equitable economic development projects. His work in active transportation includes coordinating a study to improve bike and pedestrian access to transit oriented districts for the County of Los Angeles, and working with the Southern California Association of Governments to host tactical urbanism events throughout the region. Richard also serves as a technical assistance provider for a number of California Climate Investment programs, including the Affordable Housing Sustainable Communities, Transformative Climate Communities, and Low Carbon Transit Operations programs. He has also taught at the UCLA Luskin School of Public Affairs. Richard received a Bachelor of Environmental Design from the University of Colorado at Boulder, and his M.A. in Urban Planning from UCLA.

Accelerator for America, Milken Institute

Matt Horton

Matt Horton is the director of state policy and initiatives for Accelerator for America. He collaborates with government officials, impact investors, and community leaders to shape infrastructure, job creation, and equitable community development efforts. With over fifteen years of experience, Matt has directed research-driven programs and initiatives focusing on housing production, infrastructure finance, access to capital, job creation, and economic development strategies. Previously, he served as the director of the California Center at the Milken Institute, where he produced research and events to support innovative economic policy solutions. Matt also has experience at the Southern California Association of Governments (SCAG), where he coordinated regional policy development and planning efforts. He holds an MA in political science from California State University, Fullerton, and a BA in history from Azusa Pacific University. Additionally, Matt serves as a Senior Advisor for the Milken Institute and is involved in various advisory boards, including Lift to Rise and WorkingNation.

UCLA Lewis Center for Regional Policy Studies

Madeline Brozen

Madeline is the Deputy Director of the UCLA Lewis Center for Regional Policy Studies at the Luskin School of Public Affairs. She oversees and supports students, staff, and faculty who work on planning and policy issues about how people live, move, and work in the Southern California region. When not supporting the work of the Lewis Center community, Madeline is doing research on the transportation patterns and travel needs of vulnerable populations in LA. Her recent work includes studies of low-income older adults in Westlake, public transit safety among university students, and uncovering the transportation needs of women, and girls in partnership with Los Angeles public agencies. Outside of UCLA, Madeline serves as the vice-chair of the Metro Westside Service Council and enjoys spending time seeing Los Angeles on the bus, on foot, and by bike.

Office of Los Angeles Mayor Karen Bass

Luis Gutierrez

Luis Gutierrez, works in the Office of Los Angeles Mayor Karen Bass, as the Director of Energy & Water in the Office of Energy and Sustainability (MOES), Luis oversees issues related to LA’s transition to clean energy, water infrastructure, and serves as the primary liaison between the Mayor’s Office and the Department of Water and Power. Prior to joining MOES, Luis managed regulatory policy proceedings for Southern California Edison (SCE), focusing on issues related to equity and justice. Before joining SCE, Luis served as the Director of Policy and Research for Inclusive Action for the City, a community development organization dedicated to economic justice in Los Angeles. Luis holds a BA in Sociology and Spanish Literature from Wesleyan University, and a Master’s Degree in Public Administration from Cal State LA.

Communications Strategist

Kim Perez

Kim is a writer, researcher and communications strategist, focused on sustainability, urban resilience and safe streets. Her specialty is taking something complex and making it clear and compelling. Harvard-trained in sustainability, she won a prize for her original research related to urban resilience in heat waves—in which she proposed a method to help cities identify where pedestrians spend a dangerous amount of time in direct sun, so they can plan for more equitable access to shade across a city.

EXECUTIVE DIRECTOR

Jessica Meaney

Jessica Meaney is the founder and executive director of Investing in Place.


She has spent more than two decades working across philanthropy, government, and nonprofit organizations in Los Angeles, focused on how cities care for public space. Jessica holds a BA from Prescott College and a master’s degree in urban sociology from California State University, Los Angeles.


Her background in urban sociology shapes how she understands infrastructure, not simply as physical assets, but as reflections of how cities allocate resources, set priorities, and shape daily life. She examines sidewalks, streets, and parks as interconnected civic systems influenced by governance, finance, and institutional design.


At Investing in Place, Jessica leads research, convenings, and long-term analysis of how Los Angeles manages its public realm. Her work increasingly explores how cities structure and sustain public space systems over time, contributing to broader conversations about public governance and the social life of infrastructure.